Natalia Signoroni

Natalia Signoroni
Founder of Time-in-Tempo
Watchmakers roundtable : How do watches offer new readings of time?

Born on the shores of Lake Leman in Switzerland, her heterogeneous education brings her around the world to follow her own Tempo in projects management in the United States, Southeast Asia or the Middle East. Back in Switzerland, she discovered watchmaking through her editor activities and became passionate about the human factors hidden behind each of the exceptional watch pieces. For more than ten years, she has been directing international communication and orchestrating the launch of an exceptional French watchmaker François-Paul Journe of the eponymous brand. But her Tempo takes her out of the ticking of watches and she devotes herself to other times. She develops various collaborative projects including an eco-design platform that links the object and the environment issues, an ArtLab that combines two cities to bring understanding of various cultures and religions through art. She founded the TIME-IN-TEMPO platform to offer a creative approach to time through publishing, immersive concepts and thematic exhibitions on the history of watchmaking. Today, she also runs a public interest foundation at the Polytechnic School of Lausanne (EPFL) to promote among the large public, energy transition issues.

Watchmakers roundtable : How do watches offer new readings of time?
22 novembre 2019 17:30 - Amphi Gaston Berger

Clockmakers have always shaped the most innovating mechanisms to offer precision all around the clock. But what do they measure exactly? In the past, stopwatches were scientific objects that were indispensable for navigators. But today their purpose has changed. More than ever, watches have become a way of life, a symbol of a delicate know-how, a social status, an access to a certain measure of time… a privilege to choose to know what time it is anywhere else on the planet. Possessing a watch that required months of work spent on a workbench gives the illusion of acquiring time’s sap. The clockmaker’s lifeblood spent while designing the cogs and the decorations of the exceptional piece of work. Some clockmakers address a way different message than a simple measure of time, they stop time and rewrite it on demand. Sometimes, they even claim they can slow it down… Haven’t watches become messengers of a new reading, revealing new challenges our society has to face? Don’t they now escape time itself? Meet traditional clockmakers and clockmaking specialists. With the complicity of the platform Time-In-Tempo.

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