Fob Paris co-founder
Watchmakers roundtable : How do watches offer new readings of time?
Engineer by training, Sari HIJJI graduated from Ecole Centrale Paris. After spending a few years as strategy consultant, he launched, with two close friends, FOB PARIS, French watchmaking studio. A brand imagined around the signature “WE ARE TIME EXPLORERS”: erase the chronology of a linear time and create timeless pieces that borrow from the past, present and future. A brand that also dares to experiment and cross the conventional boundaries of the watch industry, with a strong stand in the business of fashion, renewed season after season, through special editions, collaborations and runway shows. As a result, five collections of automatic and solar watches, made in France and an iconic product - the reinvented pocket watch. This fascinating product, piece of history, has been the entrance gate of FOB PARIS founders towards watchmaking. A field in which they found the technicality engineers cherish, together with a total freedom in creation. Since 2019, Sari HIJJI sits on the board of France Horlogerie.
Clockmakers have always shaped the most innovating mechanisms to offer precision all around the clock. But what do they measure exactly? In the past, stopwatches were scientific objects that were indispensable for navigators. But today their purpose has changed. More than ever, watches have become a way of life, a symbol of a delicate know-how, a social status, an access to a certain measure of time… a privilege to choose to know what time it is anywhere else on the planet. Possessing a watch that required months of work spent on a workbench gives the illusion of acquiring time’s sap. The clockmaker’s lifeblood spent while designing the cogs and the decorations of the exceptional piece of work. Some clockmakers address a way different message than a simple measure of time, they stop time and rewrite it on demand. Sometimes, they even claim they can slow it down… Haven’t watches become messengers of a new reading, revealing new challenges our society has to face? Don’t they now escape time itself? Meet traditional clockmakers and clockmaking specialists.